Varsity Brands 2024 White Paper Study

Students as Champions Students with higher school spirit emerge as the unsung heroes of school pride. Their commitment transcends mere enthusiasm; it’s a force that fosters connections and spurs engagement. They are seen as influential champions of school engagement among their peers – 70% of higher-spirited students actively encourage others to participate in school events, compared to just 27% of low-spirited students.

Higher-spirited students are more than twice as motivated to participate in extracurriculars and are also more likely to want to build a school community:

Which of the following reasons best explain why you are involved in extracurricular activities (school sports teams, programs/clubs) at school? (among those who participate)

High-spirited Students

34%

To help other people To show my school spirit To meet people different than me To be involved in my school

7%

Low-spirited Students

31%

5%

26%

12%

50%

33%

16

Made with FlippingBook Annual report maker