Varsity Brands 2024 White Paper Study

Social Media The pervasiveness of social media carries positive attributes, as evidenced by its ability to foster connection. 70% of students and 46% of parents express that, at times, they feel more connected to their community after engaging with social media. Additionally, a resounding 95% of principals and other administrators and 75% of coaches affirm that social media has enabled their school to establish more meaningful connections with students. This aligns with the broader acknowledgment of social media’s positive influence, emphasizing its role in enhancing community engagement and school spirit. To add, principals/administrators (93%) recognize social media as a facilitator for improved student engagement in school activities.

The impact of school spirit on resilience, especially in the realm of social media, is noteworthy but limited. While students with higher school spirit show greater resistance to negative self-perceptions, a significant portion still struggle. Research indicates that 30% of spirited students continue to experience heightened negativity about themselves after engaging with social media. This reality highlights the importance of acknowledging that while school spirit can offer some protection and provide important tools and skills for navigating adolescence, it is not a complete remedy for the pressures that stem from social media.

30% of spirited students continue to experience heightened negativity about themselves after engaging with social media.

Conclusion In the heart of every high school, the vibrant force of school spirit has proven itself to be a catalyst for positive change. Spirit emerges as a beacon of resilience, guiding students through challenging times and fostering a renewed sense of community. The research echoes the sentiments of students, parents, principals and other administrators, highlighting pride, engagement, and positive outcomes. High-spirited students emerge as leaders in engagement, resilience, and academic excellence.

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