Varsity Brands 2024 White Paper Study

As we conclude this journey through the impact of school spirit, the resounding message is clear – when students, parents, and faculty unite under the banner of school spirit, the outcomes are transformative. It’s more than just a feeling; it’s a commitment that brings out the best in everyone involved. This renewed understanding of school spirit opens doors to further exploration and underscores its pivotal role in shaping the holistic wellbeing and academic success of the educational community. Despite the decline in spirit observed in the wake of the pandemic in high school institutions, the positive effect of spirit on the lives of high-spirited individuals and those around them is unmistakable. This paper should serve as a call to action for institutions to further promote spirit and prioritize it as a focal point for nurturing a supportive and thriving school environment.

Key Numbers: IMPACT Vs. Non-IMPACT School Comparisons

As a supplement to our research, the following section offers a closer examination and direct comparison between IMPACT school principals/administrators and Non-IMPACT principals/administrators. This section provides a more comprehensive overview of the schools enrolled in the Varsity Brands IMPACT School Partnership Program and outlines its associated benefits.

IMPACT principals and other administrators have stronger perceptions of their school’s spirit and their students’ pride in their school.

/ 62% of IMPACT say their school has very strong spirit, compared to 53% Non-IMPACT / Two-thirds of IMPACT strongly agree their students have a lot of pride in their school compared to just half of Non-IMPACT)

Non-IMPACT view students as being more acutely impacted by COVID, saying the following statements describe their students a lot since the pandemic:

/ They’ve struggled to care about engaging with the school, their classmates, or activities outside of class – 57% of Non-IMPACT, vs. 34% of IMPACT / Our student’s ability to learn has worsened – Half of Non-IMPACT say this describes their students a lot, vs. 38% of IMPACT / Our students have seemed lonelier / more isolated from one another – 41% of Non-IMPACT, vs. 32% IMPACT

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