Varsity Brands 2024 White Paper Study

Non-IMPACT principals/administrators feel their schools’ and students’ spirit levels have dwindled since the pandemic than IMPACT principals/administrators, who demonstrate an increase in branding efforts since the return to in-person learning. / Half of Non-IMPACT (47%) agree their school has a lot less school spirit than before the pandemic, vs. only 30% of IMPACT who say the same / 1-in-4 Non-IMPACT (23%) strongly agree their students have less spirit since before pandemic, vs. 13% of IMPACT who strongly agree / IMPACT schools have increased their branding at a higher rate (87%) vs. Non-IMPACT schools (78%) since returning to school in-person

IMPACT schools offer more programs across athletics and certain extracurriculars, which they feel students are participating in more of since COVID.

/ IMPACT schools offer more inclusion programs (60%) than Non-IMPACT schools (32%) / 9-in-10 IMPACT principals and other administrators (92%) say their students’ participation in extracurriculars has increased since returning to in-person, compared to 76% of Non-IMPACT

IMPACT principals/administrators feel their students not only participate more but are more able to reap the benefits of engaging in school athletics or other activities.

/ Career interests is a greater motivator among students to participate in extracurriculars according to IMPACT schools (44%) than Non-IMPACT 21% / To a greater extent, IMPACT principals feel students benefit interpersonally and professionally from their extracurricular participation and that this participation fosters inclusivity and friendships compared to Non-IMPACT admin

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