Varsity Brands 2024 White Paper Study

Results at Glance

Greater school spirit leads to a multitude of academic and developmental benefits for students: Higher-spirit students find more enjoyment in school activities, greater satisfaction with their school, and are viewed by parents and faculty as performing above average academically.

Stronger school spirit also boosts students’ resiliency against negative outcomes: Compared to low-spirited students, high-spirited students report less negative impact from the pandemic (e.g., loneliness) and social media use (e.g., negative self-perceptions.)

Promoting student engagement in activities and stronger school-branding efforts are key to growing spirit: Students engaged in extracurriculars, especially sports, are much likelier to have higher spirit, which all audiences feel is best exhibited by promoting colors, mascots, attire / uniforms that show cohesive school pride.

Benefits go beyond the classroom, as school engagement also drives inclusion and acceptance: Faculty agree that participation in extracurriculars, especially sports, helps students of different backgrounds feel respected, while coaches also feel sports teams are more diverse and accepting than general student bodies.

School spirit is strong, but hasn’t exceeded pre-pandemic levels: Over half of students, parents, and administrators, including principals, say they / their students have a lot of school spirit, but under half of students feel their spirit has increased since the pandemic.

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