66% IMPACT schools affirming substantial school pride among their students
49% Non-IMPACT schools affirming substantial school pride among their students
Principals and other school administrators overwhelmingly believe in the strength of school spirit, with 94% asserting strong spirit within their schools and 93% confident in their students’ possession of significant school spirit. Notably, those from IMPACT schools, which are schools that participate in Varsity Brands’ school partnership program and collaborate across various stakeholders within the Varsity Brands ecosystem, express even stronger agreement than non-IMPACT schools, with 66% affirming substantial school pride among their students, compared to 49%. In schools with more visible branding, principals, administrators and coaches report heightened pride. This directly impacts fostering spirit among students, with the overwhelming majority of faculty (99% of principals/administrators and 89% of coaches) confirming effective school branding, featuring logos and colors as key drivers of school pride. Specific to administrators, most feel their school’s branding has increased since pre-pandemic levels, with IMPACT educators showing a stronger increase (87% IMPACT vs. 78% non-IMPACT). Diversity in Spirit School engagement plays a crucial role in fostering inclusion and acceptance. Faculty members attest that participation in extracurricular activities, particularly sports, contributes significantly to students from diverse backgrounds feeling respected and included. Coaches also perceive sports teams as more diverse and accepting than the general student body. Notably, 99% of principals and other administrators and 95% of coaches agree that engaging in extracurricular activities helps students from diverse backgrounds feel accepted and treated respectfully. Regarding sports teams, coaches (67%) feel their teams represent more diversity and acceptance compared to the general student body. In comparison to the general student body, 94% of coaches state that students on their team/program are more accepting of all types of students.
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