to come in. The transformation is absolutely amazing and alive. On another level, the program has sent the message to potential business owners that the Town of Yarmouth cares enough to put our money into the mix. This has encouraged buyers to purchase once-vacant storefronts and transform them into beautiful pieces of art that are, again, bidding people to come, stay a while. “I’d say where we really shine is when we get to host an event that brings folks from across the country and the globe.” NS: As Jeff mentioned, the town has undertaken strategic projects over the past five years that are making Yarmouth a destination for visitation, relocation and newbusiness start-ups. The Downtown Façade program, the Streetscape project, the newly-branded wayfinding signage, the branded banners beautification initiative, our Communities in Bloom initiatives, the town promotional videos, and all of the new town branding efforts, really, have been positively received by the community and visitors.
years the program has been in place with more future appli- cations in the queue for 2018.
Businesses are seeing their tax dollars re-invested in ways that will attract people to the downtown and to their doors. Businesses who have invested in their facades have also invested in their business interiors, signage, and marketing. We are working with businesses in many business improve- ment opportunities offered through the Yarmouth and Area Chamber of Commerce, and the Yarmouth Branch of the CBDC [Community Business Development Corporations.] Our Business Retention and Expansion Program, offered by the Western Regional Enterprise Network, is also helping a
Over 61 facade applications have been approved by the Facade Society, a volunteer board of citizens, in the three
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NOVEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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