ment. “There are sports bars all over the place. But 90% of our customers love the ‘no TV’ policy… there’s nothing more rewarding than watching someone who’s 60+ talking to a 25-year- old. They end up finding that, despite their age difference, they share things in common.” Just as rewarding is the collaboration amongst the craft brewers in the Oshkosh vicinity. Unlike macro-breweries who vie for Super Bowl airtime and attempt to bump their competition out of the market share, the Wisconsin craft brewers find it more advantageous to work together on creating a business collective and an overall atmosphere of cooperation. For example, group-ordering of bottles and other supplies can reduce unit prices and shipping costs significantly when two or more of the small breweries get together. Smart business sense, and a real feeling of com- munity. Win-win. But more than that, the craft beer culture is promoted— a culture that hopefully opens the minds and educates the public about the whole craft beer movement.
The Bare Bones Brewery is leading the charge in Wisconsin. Introduce the change, ease ‘em in. Fear no beer!
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NOVEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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