to more barrel- finishing in the future using different barrels such as our rum or brandy.
To add some sweetness, we even have a brandy. While it’s not a popular spirit everywhere in Canada, we have to consider that we’re in wine country. There’s a demand here and there’s also grapes and everything we need to make a good brandy. Our maple whiskey is another quality sweet spirit. For that, we empty out our corn whiskey barrels and fill them with maple syrup. We age the syrup and then bottle it as Whisky Barrel Aged Maple Syrup. It’s barrel-aged and what you have to consider is that when you empty out a barrel, it retains up to seven liters of the liquid content, the spirit, in the wood. It allows you to add other ingredients and draw out the influence of the barrel. Following that, it is filled back up with our whisky which is around 4 years old. It then takes on the characteristics of the maple that was in the barrel. It is whisky first and maple second. It is has a subtle sweetness and hint of maple. I’m sure there’s more than one reader whose taste buds are screaming for a taste of Kinsip after that, Jeremiah. I see that online purchasing and shipping is streamlined beautifully at Kinsip.ca, but I’m wondering what LCBOs carry your spirits – which region in Ontario? Well, on that note, we really never planned on being in the distribution business; but, it allows us to be very specific and choose those places we want to target. We were able to work with a LCBO agent and essentially find those high-performing stores across the Ottawa region, in the GTA – primarily downtown – and here in Prince Edward County. Most of our stores are in Toronto. In fact, our spirits have done so well at those locations that we haven’t been looking for more stores We’ll hopefully continue to add more stores as other LCBO stores see our brand and reach out to us. The key and goal to all of this is getting a general listing. We do have one general listing with our Maple Whisky. With a general listing, the LCBO distributes it where they see fit. The goal is to get a general listing for all of our core spirits. The less time we’re spending coordinating deliveries, the more we’ll have to experiment with new recipes.
For the complete Kinsip lineup, please visit Kinsip.ca/shop .
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NOVEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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