and mist falls off its backend – the newest beer on-tap at the brewery on Frazee Drive in the Burnside Industrial Park and in 355mL can six-packs at NSLC stores across Canada’s Ocean Playground finds its name on the waves – and beneath them. “There’s a dual-meaning to the name Killick,” Andy explained. “A killick is an old wooden anchor that’s filled with rocks. It’s another nautical theme that dovetails very well with who we are. Second, Killick is also a rank in the navy: it’s a nickname for a Leading Seaman. That one honestly fell onto our laps; we had no idea. Forty percent of a ship’s company are, in fact, Killicks. It’s resonated very well with our folks in the navy here, which has played a part in its success.” If you’re seeing a Killick can for the first time and you’re familiar with the history of Canadian Confederation, there’s likely something about the green, white and pink buoy that has your mind atwitter.
“The buoy on the Killick can, that is the Republic of Newfound- land flag. If you look at their pre- Confederation flag, that is their colours. It’s really resonated. The people of Newfoundland grav- itate to that flag and not just in Newfoundland but here in Nova Scotia as well. We get comments on those colours all the time.” “Our principle owner, Andrew Bell, lives in St. John’s, Newfound- land,” Andy continued, “and he very much wanted a beer that
“The buoy on the Killick can, that is the Republic of Newfoundland flag. If you look at their pre- Confederation flag, that is their colours.”
72
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2017
Made with FlippingBook Learn more on our blog