ability,” Andy said. “In the spring we did a Blueberry Chai Pilsner, which was a great success for us. Now we’ve got Blood Orange India Pale Lager out there and that’s flying – we’re going very well with that one. We can’t even keep the Blood Orange in-stock. That’s going to slowly come off the shelves at the NSLC throughout November and December, so stock-up. Our Abyss beer, our winter seasonal that has notes of toasted grains, coffee and chocolate malts, is making its long-awaited comeback soon. We’ve had a tre- mendous amount of requests for Abyss to hit the shelves again, so we have high hopes for that, too. The NSLC wants Abyss on the shelves right through April and, we think, even longer than that. If it doesn’t stay at the NSLC on a full-time basis, you’ll most likely see it regularly at the brewery here. We’ve had bars asking and asking for it and the latest batch Kellye brewed-up is amazing.” “Thirsty Thursday is, quite honestly, our busiest day,” Andy explained. “If you bring in a Spindrift growler on Thursday you get two dollars off a fill-up on that 1.89 litre growler and one dollar off the one litre growler. We’re already very eco- nomically-priced, so you’re talking 11 or 12 dollars for the big growler and $5.75 for the one litre. There’s tremendous value there for our loyal consumers. Slowly but surely that part of the business is growing. We’re a little demographi- cally challenged because we’re in the heart of the Burnside If you’re planning a trip to the brewery, I’ve got some advice for you: if you can, go on a Thursday.
Industrial Park, but people are discovering us and realizing that there’s great value in these growlers. That growth is going to continue for the foreseeable future.” “We’re very hopeful that Atlantic Canada’s first Ikea is going to draw-in tens of thousands of people regularly to Burnside. It’s a numbers game. We’re the closest brewery to Dartmouth Crossing. We’re looking into proper highway signage – we want as many signs as we can get – so that we can let people know, ‘Hey, if your wife is going to go into Ikea for two hours, there’s a brewery five minutes away. Come on down, have a flight and chat us up.’ I’d love to put up a big billboard right beside Ikea saying that. Once people come here, they come back and that’s a testament to the beer at the end of the day.”
YOUR BUILDING PARTNER IN ATLANTIC CANADA With offices in Nova Scotia, New Brunswick and Newfoundland LINDSAYCONSTRUCTION.CA
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NOVEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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