Monashee is content, for the time being, in playing catch-up with their demand.
While they do have space for expansion, a “baby steps” approach is a better fit for their easy-going mountain attitude. “Growth would involve more staff and a more complicated infrastructure. Right now it’s my wife and I and three employees. So we’re a hands-on mom-and- dad shop. Which is how we want it for now.” The distillery is situated in a retail building right on the main street in Revelstoke, which translates into a great deal of walk-in traffic. And they are content to limit their distribution to that one location. While Josh says that they may drop a few bottles into some local liquor stores, they don’t believe in shipping out pallets upon pallets of their products to far-away lands. “We wanted to create a ‘You want it? The walk-ins continue to do just that as Monashee contin- ues to burn the midnight oil trying to keep up with demand. Six months in and Josh assures that, while there will always be a few bumps in the road, the experience has been positive. In fact, they are talking about partnering with a craft brewer and covering even more bases. With their cooperative attitude and their sustainable business philos- ophy, it would appear that their busy shelves will not need dusting any time soon. Come and get it kind of thing. Come to Revelstoke. Come to the distillery. And take some home with you.”
“Cooperation is the new competition,” Josh opines. Look for great things to come out of Revelstoke in the near future. And while you’re climbing up to the summit, rise to the top with a Big Mountain Creamer!
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NOVEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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