breweries, pubs and restaurants includes options that feature in-house nucleation etching technology. The promise of head retention, enhanced aroma, better taste, and a better experience is kept by a completely customis- able laser-etched nucleation site at the bottom of the glass which maintains a continuous release of CO2-encouraging bubbles, according to JymLine.com . “We can also laser engrave logos in various wood products like coasters and tap handles,” Tom said. “Whatever it is we’re creating for our customers, we strive to be the ‘Can-do’ company – and we often exceed industry standards.” “The company was built on quality and service above all – and our reputation continues to be beyond reproach. Part of that is letting our customers know the scope of what is available in the industry and I think our website does a nice job of doing that,” he said. The retail-priced website has been online since the dawn of the internet in the early 1990s and includes updated flyers and specials. It also features easy-to- read bulk-order- ing information and, unlike many websites in the industry, up-to- date price lists. “We still try to keep our process a simple and easy experi- ence for our clientele after all these years,” Tom explained. “Oftentimes inquiries are now made via email or social media. We reply via email and follow-up is done with a direct call. We don’t glance-over anything. Order process- ing involves a confirmation being sent and an art approval to sign-off on, even for repeat orders to allow for any changes to be made.” Facebook.com/jymline features in-production photos and videos of glassware and tap handles for some of Atlantic Canada’s better-known craft breweries and distilleries. Tom said that clients love the videos his team posts. “People especially love checking out the laser engraving videos – they’re pretty popular. The biggest star, quite literally, of Jym Line Glassware’s Facebook page is the 12 000 square-foot facility located just off Highway 102, the busiest highway in Atlantic Canada. “There is really no comparison between our oper- ating spaces in the beginning to now. We started off in my parents’ living room 48 years ago and now we operate in an industrial-sized facility only 14-minutes from an interna- tional airport in a major business corridor,” Tom said. “My parents, Jim and Lynda Adams, spent time researching in Sharing the video is also a great way for them to advertise on their own social media networks. It’s win- win.” For Tom, offering a diversified product line is a matter of integrity.
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SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2017
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