are wearing the mouthpiece to relax them, to calm them down. The mouthpiece has a lot of applications. The reason athletes got to it first is because they will try anything to make them better. The bodybuilder, the World’s Strongest Man, the NFL player, the New Age athlete, it allows their muscles to work the way they are supposed to work.” Brian Shaw, the World’s Strongest Man, is a “New Age athlete” and one of the stars of the Dragon’s Den segment back in September. He played the role of a human elevator for a judge who eagerly wanted to test his credentials prior to his powerlifting demonstration using the 6DS Mouth- piece. Brian’s one of dozens of professional athletes who sees themselves as empirical data. “Brian Shaw actually saw the product on our website, ordered it, and loved it. Later, he called our office to let us know how much the product improved his performance and I’ll be honest, I didn’t even know who he was,” Dr. Makkar recalled. “I remember Furious Pete, the other co-owner with Rob, he said, ‘That’s the strongest guy in the world praising your product right now.’ It was such a great endorsement and it was just a natural move to make Brian a big part of our Dragon’s Den pitch.”
“I was very involved in the studies,”
he explained. “I laid-out the parameters for the study at Rutgers, actually. My involvement with them and with Ohio State has been very interesting. They’ve concluded, among other things, that the muscular mouthpiece, which is ours, decreased the risk of injury to the ACL by six percent compared to other mouthpieces on the market – and that’s huge.” “A lot of people don’t realize that your jaw controls your whole body, your posture, your entire range of motion.” The Rutgers University double-blind study involved 22 collegiate and professional athletes from a wide variety of sports who were given one standard mouthpiece and one performance-enhancing mouthpiece. The research paper since released by Rutgers concluded that proper jaw align- ment has a definite positive impact on athletic performance. “It’s an amazing thing,” Dr. Makkar continued. “A lot of people don’t realize that your jaw controls your whole body, your posture, your entire range of motion. For example, the guy at the computer desk hunched over all day, that person would be perfect for our mouthpiece because it would correct their posture for the whole day. People who are on a flight, when their ears pop, if their ears can’t pop, it really hurts. Our mouthpiece equalizes the pressure in the ear so they’re not going to have that popping effect. That’s because when you put the mouthpiece in, it opens up your airway, which equalizes the pressure with your ear tube. I wear mine all the time when I’m flying and I’m relaxed. Now there are studies where mothers who are delivering babies
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SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2017
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