Festivals for fun and profit NEWS editionap.ca
Quarry Glen
GREGGCHAMBERLAIN gregg.chamberlain@eap.on.ca
L’ORIGNAL | The growing development of special festivals in Prescott-Russell is be- coming both popular and profitable for the region. Sylvain Charlebois, director for economic development and tourism for the United Counties of Prescott-Russell (UCPR), pre- sented the counties council Oct. 9 with a summary report of the past three seasons of special events in Prescott-Russell for 2013. “They are very strong, our festivals,” Char- lebois said. The 16 events listed in the report, rang- ing from Canada Day spectacles in sev- eral communities to regular annual special events like the Western Festivals in Alfred andWendover and the St-Albert Curd Festi- val, all resulted in a combined total of more than 150,000 visitors to the Prescott-Russell region. Using a standardized model for calculat- ing the economic spinoff from festival at- tendance, the report stated that the direct economic benefit from all these 16 events tallied up to almost $11 million from sales of food and beverages, gasoline, and other products and services. Charlebois noted that the report just deals with the economic impact of events for which his office was able to get details on attendance. Organizers for some special events not listed in the report either did not have attendance numbers to report or failed to keep accurate track, or else did not respond when Charlebois’ office contacted them. Charlebois hopes that next year will see more detailed information made available on special event attendance in the region to provide an even more accurate profile on the importance of festivals and similar events to Prescott-Russell’s tourism sector.
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