Inspire is an Emotional Connection
“People don’t buy into what you do…they buy into why you do it” – Simon Sinek
https://www.youtube.com/watch?v=MNSAolUgFYQ
Golden Circle – Simeon Sinek
PURPOSE: WHY the organization exists – why we do what we do. Answers Questions 22 & 27
MISSION & VALUES: HOW we realize the vision and our differentiators.
WHY
Answers Questions 2 & 17
VISION: WHAT we do, what it will look like - our Long-term goals Answers Questions 7 & 12
WHAT HOW
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