Sklar Technology - June 2018

June 2018

7462 Old Hickory Drive, Mechanicsville, VA 23111 • www.sklartechnology.com • 804-730-2628

Adventures in Podcasting

‘Crushing It in the Digital Revolution’ Invades the Airwaves

N ot long ago, I got sick as hell. I’ll spare you the ugly details, but the point is that I was out of commission for a few days. So, I did what anyone would do when they’re sick in bed: I started a podcast.

genius in the field of marketing and he shares his knowledge and experiences in his podcast. One thing I really like about “Marketing Secrets” is how short each episode is; they’re rarely over 10 minutes long. Some podcasts will last for over an hour, which is great if you’re on a long plane ride, but it’s hard to fit into your everyday schedule. The bite-sized structure of “Marketing Secrets” means I can listen on my commute, during lunch, or while I’m taking a midday walk. I took a page from Brunson’s book when I started “Crushing It.” Most of my episodes clock in at around 10 minutes, and they act as a mini deep-dive into one specific topic — perfect for listening to during the day and getting some new information to work with. I owe my son a big thank-you for suggesting I create a podcast. Jake is almost 20 years old and he works with me today, learning the business and helping with a lot of the marketing. He’s always encouraging me to do more speaking engagements and helps me make some of the recent Sklar Technology videos you may have seen. I want to sort of dedicate this podcast to my son. In the very first episode, “Teaching Tomorrow’s Entrepreneurs,” I share a story about how Jake and I started a mailbox remodeling business when he was 7 years old. It was the first time I taught him Shoutout to My Son

Crushing It in the Digital Revolution

I’ve talked about how I like to keep busy, so it’s probably not surprising to anyone that I couldn’t just sleep all day even when I was home sick. Instead, I saw the free time as an opportunity to start my podcast. I had the whole thing up and running in about two days. It’s amazing how much you can get done with a laptop and a microphone. I even found a program to create the theme music! It’s pretty sick, if I do say so myself. Ideally, my podcast, “Crushing It in the Digital Revolution” will be able to help people like me: business owners and entrepreneurs who aren’t the most tech-savvy people but recognize the importance of leveraging technology against their competition to achieve success. I know firsthand how painful it can be to navigate the crowded digital landscape and find the right resources you need to win big. In “Crushing It,” I share some of the knowledge I’ve gained over the years.

about what goes into making money, and I believe as entrepreneurs, we have a responsibility to our children. I’m really excited to be doing this podcast. I was worried I’d run out of things to talk about, but the ideas are still flowing and I’m having a great time getting this information out there for other entrepreneurs to take advantage of. If you want to hear what I created when I probably should have been resting, you can check out all the episodes of

“Crushing It in the Digital Revolution” at tinyurl.com/ yb6ygcxl. Or you can scan this handy QR code!

Bite-Sized Goodness

Let me know what you think, and tell me about some other topics you’d like to hear me discuss on the podcast. –Randy Sklar

One of my personal favorite podcasts is Russell Brunson’s “Marketing Secrets.” Brunson is a

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