Sklar Technology - June 2018

Recently, Randy launched his first podcast, “Crushing It In The Digital Revolution.” Podcasts are a great way replace the annoying radio DJs with quality information that can help you improve any area of your life. Here are a few podcasts you should consider adding to your morning commute. MARKETING SECRETS Ready to crack the code of digital marketing? Then add Russell Brunson’s “Marketing Secrets” podcast to your playlist. A few months ago, we covered episode 26, “Secret #26: Creating Your Perfect Listener or Customer Avatar,” in which Brunson outlines the best strategy to create your perfect client avatar. This is just one example of the type of information found in these short but informative episodes. You can find all the episodes of “Marketing Secrets” at MarketingSecrets.com. HOW I BUILT THIS WITH GUY RAZ Listening to National Public Radio is something that sounds like it’s only for your boring, elitist friend, but NPR actually offers a wealth of entertaining and informative podcasts. One of the best is “How I Built This With Guy Raz.” This fascinating podcast invites successful entrepreneurs across various industries to sit down and share the full story behind how they built their empire. There are tons of episodes featuring everyone from Daymond John of “Shark Tank,” Stitch Fix’s Katrina Lake, and Haim Saban, the man behind the Power Rangers. Listen every Monday at npr.org/podcasts/510313/how-i-built-this. THE GARYVEE AUDIO EXPERIENCE At the dawn of the internet, Gary Vaynerchuck turned his family liquor store into one of the first wine e-commerce platforms, growing the business from $3 million to $60 million in just five years. Since then, Gary’s become an expert in digital marketing, conquering YouTube, social media, and now, the world of podcasts. A global top 100 iTunes podcast, “The GaryVee Audio Experience” is a collection of interviews, keynote speeches, and fireside chats about marketing and business. Check it out for yourself at GaryvVaynerchuk.com/podcast/. These are a few suggestions for quality podcasts, but as you might have noticed, there are tons of podcasts available online. Given a little time, you can find a great podcast that addresses the topic most important to you. And don’t forget to check out Randy’s new podcast at player.fm/series/crushing-it-in-the-digital-revolution. 3 Podcasts You Should Be Listening To Something Worth Hearing

‘THE ORIGINS OF HAPPINESS’ Changing Our Ideas of Success

What is happiness? How can we encourage well-being in others? These are the sorts of questions that have kept philosophers busy since the dawn of human history. In “The Origins of Happiness,” a team of the world’s leading social scientists tackles these age-old mysteries. Their groundbreaking findings may change the workplace and public policy.

Listed as one of the top five books Business Insider was excited about for the year 2018, “Origins” does not disappoint. If you want to better understand your own happiness or the happiness of others, you’ll find the book to be an enlightening page turner. Even though it’s based on years of research and filled with graphs and data to support the authors’ arguments, it doesn’t read like a heady scientific report. On the contrary, this fairly short book is surprisingly accessible. Between the charts and equations, you’ll find “Origins” has wit, charm, and wisdom in spades. With their down-to-earth prose, the authors dissect complex arguments and strip long-held beliefs to their core assumptions. The result is a methodical yet enjoyable exploration of what it means to live well in today’s world. While it’s designed to help policymakers quantify and boost the satisfaction of their citizens, there is something for everyone in “Origins.” The chapters on success and happiness in children are of particular interest to parents and educators, for example. Business owners and managers should be especially interested in the book’s data-driven reimagining of wealth and happiness. The paycheck is no longer the universal incentive for employees we once thought it was. One has only to look to Silicon Valley to know that some of the most successful companies on the planet have prioritized the well-being of their employees. The quirky perks and benefits offered by Google and Amazon make much more sense from a business standpoint after reading “Origins.” This is one of those rare works that captures the prevailing winds of the business world and puts them into easy-to-understand terms backed by hard data. Far more than vague platitudes about money not buying happiness, “Origins” will change the way you think about everyone’s well-being — including your own.

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