The Illumine - Fall 2025

BOARD HIGHLIGHT

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Q&A with KLI Advisory Board Member Tina Daniels ’93

“My name is Tina Daniels, I am the president and COO of Aquila. Aquila is a media, measurement, and technology start-up.”

In your opinion, what are the most important qualities of a leader? “The three things that come to mind immediately are trust, transparency, and integrity. I think that it is really important for employees to trust their leader and their leadership team, and critical for a leader to have trust amongst their senior people, clients, vendors, and the market in general. That goes hand in hand with integrity typically. I really value transparency; not every company has a culture of transparency and not every leader prioritizes it. It is imperative for me, and I have a reputation of being very straight forward and direct. In corporate America there is so much jargon and double- speak where people are afraid to commit and take a stand, and I don’t have the patience for that. I have a real bias for action, and I like to get things done. I want to get things done as quickly and efficiently as possible, so I tend to prioritize transparent and direct communication. In this way, you are bringing more people into the opportunities and problems with the company at large, but in a perfect world you are also giving people regular and direct feedback so they can understand where they sit in the company and what opportunities exist for them.”

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