COMPANY NEWS
PRECISION CABLES, EXCLUSIVE DISTRIBUTOR OF THE PRYSMIAN RANGE IN IRELAND, HAS WELCOMED AN AMBITIOUS REBRANDING STRATEGY ROLLED OUT BY THE PRYSMIAN GROUP… Unveiling the future
In an ever-evolving landscape of corporate identity, rebranding serves as a pivotal moment for companies to redefine their essence, values and vision. Such is the case with the Prysmian Group, a global leader in the energy and telecom cable systems industry, which recently unveiled an ambitious rebranding strategy. Towards a new essence - A new strategy to empower human achievements and sustainable living everywhere Prysmian’s new five-year strategy aims to capitalise on the company’s market position to seize the opportunities
offered by new market trends that are currently shaping the cable industry, in order to “transform the Group from a cable player into a cabling solution provider and to lead the energy transition and the digital transformation”. A spokesperson for Prysmian Group said, “The rebranding is not only a statement of intent but also a tangible commitment to expanding our presence in new markets and delivering innovative solutions to an increasingly diverse audience. “Our growth is fuelled by the trust that our customers, employees and shareholders have placed in us over the years, and we are determined to reciprocate that trust with concrete and ongoing results.”
“The redesigned visual identity embodies Prysmian Group’s forward-looking spirit, symbolising its role as a trusted partner in building a sustainable and connected world.”
“Our growth is fuelled by the trust that our customers, employees and shareholders have placed in us over the years.”
94 | IRELAND’S ELECTRICAL MAGAZINE
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