Developing a Sponsorship Package Look at your project, program, or event budget and determine the appropriate levels of support and number of sponsors needed at each level (e.g., will the top supporter be exclusive, or can there be co-sponsors?) Determine what you can offer as benefits that offer no tangible value such as company logos on signage, website, social media, etc.; item giveaways; recognition in publications related to the event; verbal recognition at events; featuring a keynote speaker from company; naming opportunities; event access for employees; and student recruitment opportunities. Design a sponsorship package document, including: • A detailed description of your event • All sponsorship levels and benefits for each level • Information on the return on investment (ROI) your event provides to companies including marketing opportunities, access, impact and reach (prospective audience; anticipated number of people) • Contact information and details about how to learn more or partner Add the sponsorship information and document on your project, program, or event’s website, as relevant. Send to Carrie Combs at teicheca@jmu.edu for internal approval before sending your sponsorship package to any external partners.
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James Madison University CFR Charitable Sponsorship Toolkit
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