Requesting Approval and Clearance Once you have developed your sponsorship package and prospect list, send it to Carrie Combs at teicheca@jmu.edu for clearance. CFR will cross-check your list to identify any conflicts with outstanding university asks or opportunities to leverage existing relationships with specific companies. This allows us to maintain holistic partnerships, ensuring a coordinated approach that benefits both your work and the university’s broader goals. Reaching out to Prospective Sponsors Once your list is cleared, you are ready to begin reaching out to prospective sponsors. Keep emails short, request a meeting (if contacts are local) or a call, and attach your sponsorship package document. Allow up to a couple of weeks for an initial response and follow up if the recipient doesn’t respond initially. You may have to follow up multiple times. CFR is willing to join calls or attend meetings to facilitate an ask to a company. Finalizing a Charitable Sponsorship If a company makes a commitment to sponsor your project, program, or event, please reach out to Carrie Combs at teicheca@jmu.edu. The CFR team will draft a Charitable Sponsorship Agreement between the university and the company.
This agreement will include the purpose of the sponsorship and details about the sponsorship contribution, university and sponsor obligations, sponsor rights, sponsorship term, confidentiality, and any other relevant information. The agreement is signed by the Senior
Director of CFR, the primary contact for the program/project/event, and the sponsorship company’s primary contact. Engaging Sponsors; Cultivating Investment Be sure to deliver on all the benefits you guaranteed your sponsors for this event, project, or program. As a form of good stewardship, invite the company to attend the event or program, or attend future events, programs, or be involved with future projects.
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James Madison University CFR Charitable Sponsorship Toolkit
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