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Get a Mentor. One of the best decisions I made was to join a group coaching program when we first started. Find someone you can trust, someone who has real-life experience running a business, and join their group. Once you implement what you’ve learned from your coach or
Don’t live in someone else’s box. Just because this is the way things have always been done doesn’t mean they have to stay that way.
mentor, you’ll see huge returns. Stop Trying to Be Right.
In business and life, the goal shouldn’t be to be right — it should be to get to the right answer. Check your ego and be willing to humble yourself when you’re wrong. Do you want to be rich or do you want to be right? Pick carefully. When Someone Shows YouWho They Really Are, Believe Them. I don’t care if the person is an employee, vendor, contractor, customer, or friend. Once a person shows you who they really are, if you don’t like what you see, remove them from your world. Hire Experts and Outsource. Your job is to manage and lead. You should set the vision and work on new revenue-generating activities. You should be focused on content creation and inspecting what you expect, and outside of that, it should be delegated internal or outsourced. Get Out of the Way as Fast as Possible. As your business grows and scales, you MUST let go as much as possible. You’re the bottleneck in most areas in your business, I promise. Don’t remove yourself entirely from the business, but let the people you hired do the jobs you hired them to do. Be Prepared Because It’s Going to Rain. I love cool toys, trips, and luxury goods
streams of income, have savings both personally and professionally, and limit debt when possible. Build to Sell. You should be building your business like you’re going to sell it, even if you never do. If you build your business as if it was going to be sold tomorrow, then you will have built a business that is growing and profitable. But this isn’t easy to do when you’re starting out. If you haven’t already built out killer foundational systems, that’s where you should start. Create Killer Content if YouWant More Leads, Referrals, Upsells, and New Customers. The simplest way to do this is to create one or two core pieces of content each month and break it up into smaller bite-size pieces. This helps you create a steady stream of content that’s easy to enjoy while being informative for your customers as well as encouraging any new prospects to consider buying your product or service. If I had to start over tomorrow, these would be the lessons I would surely look to when rebuilding my business. Some of these I fought and resisted. I thought I knew better — I only wanted the newest shiny thing. Once I realized that I was being a fool, my business took off almost overnight and grew into something that, 11 years later, is bigger and better in all ways than I dreamed it would be. –Shaun
as much as the next guy, but if COVID-19 taught us anything, it’s that there are going to be rainy days. Live below your means, create multiple
“Therefore, my beloved, as you have always obeyed, so now, not only as in my presence but much more in my absence, work out your own salvation with fear and trembling ...” – Philippians 2:12 ESV
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