3 Steps to Develop Your Annual Marketing Plan A Quick Guide Built for 2022!
webinars), direct marketing (email, direct mail), public relations (press release distribution, PR agency), research (focus groups, surveys, marketing reference books), and social media. The components you choose for your annual marketing plan will depend on your business, industry, and marketing budget, but the most important thing is to account for all components you want to include and ensure your budget is properly allocated. Then, when you put it to work, make sure nothing is left behind. No. 3: Define your strategy for each component. There are multiple ways to execute your campaign for any component.
Although marketing should embrace creativity, it should also embrace solid, defined goals and positive ROI to be properly self-sustaining — and one of the best ways to achieve this is by setting up your annual marketing plan! But before you feel overwhelmed, let’s talk about what a good annual marketing plan needs. No. 1: Before planning, ask yourself the right questions. Reflecting on the past is always a great place to start planning for the future. Even if you didn’t have a structured marketing plan in place, you should still review your past marketing activities. Did you achieve your past desired results (e.g., improved brand recognition,
X number of leads generated, sales/ revenue figures)? Which marketing activities were most effective?
Whether it’s direct marketing or advertising, you want to make sure that you’re doing it
This helps you answer the hardest questions: Which areas of your marketing budget do you need to cut costs? What areas do you need to invest more in? No. 2: Develop the essential components
right. For example, if you want to send out a print newsletter to educate, entertain, and retain your clients, you might want to
include a healthy blend of personal and professional content in your newsletter’s front- page article.
to your annual marketing plan. Every car needs
One of the best ways to ensure your marketing
strategies and tactics are working is to hire professionals to educate and guide you (such as
parts to run. For your marketing “car” to run, you need components, including but not limited to advertising (print/
Newsletter Pro for direct mail marketing!). However, no matter who you have on your side, an annual marketing plan will make sure
online), branding and graphics (promotional giveaway items, photography, video and/or graphic development, etc.), events (trade shows,
your marketing dollars are well-spent.
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