“Therefore do not be anxious about tomorrow, for tomorrow will be anxious for itself. Sufficient for the day is its own trouble.” – Matthew 6:34 ESV
What Does Marketing Look Like in 2022? 3 New Marketing Trends Marketing revolves around staying one step ahead of your competitors and making sure you are meeting the needs of your clients. If you have any experience in the world of marketing, you know that with online resources, everything moves and cycles at a very fast pace. Consumer tastes are always changing, and keeping up with the current times is tough. New TikTok trends, viral YouTube videos, popular Twitter hashtags, and breaking industry news present a constant need for change in your own marketing strategies. You can’t go through a pandemic and not expect a dynamic shift in marketing ideas. However, marketers and change are not quite strangers. Marketing professionals have always known that as the consumers’ needs and desires shift, they have no choice but to adapt. As some economic recovery begins in 2022, your marketing team may find themselves with dollars to spend while they aim to get back on track and embrace the new normal. But what are the best marketing strategies to focus on in the new year? And what techniques can we expect to see a lot of in the near future? What will the marketing world even look like as we dip our toe back in? Let’s take a look at 2022’s hottest marketing trends and how to implement them. Content Personalization
How to Build a Great Company Culture Company culture is everything. Productivity and morale live and die by it. It impacts whether or not new employees want to join your business and existing ones want to stay. And job seekers rank it highly among their requirements for a new job. In a Glassdoor survey, 56% of workers said company culture is more important than salary. Your company already has a culture — the question is whether it’s the best it could be. We’ve compiled some expert tips on making yours stand out. Build positivity. No one wants to work in a negative environment, and nothing will sink your company culture faster than fear. Make your team eager to come to work by offering compliments at least as often as criticism, publicly recognizing strong performers, and implementing policies that benefit your employees. It can be as simple as taking more time to talk to individual team members, speaking honestly yet optimistically about the business’s future, and providing flexible work arrangements. Hire the right people. When interviewing job candidates, focus on more than just their existing skills. Your hires also need to fit in with the rest of the team and share the company’s values. Choose wisely by asking behavioral questions, getting input from multiple interviewers, and being willing to hire someone who needs a little training. But be careful not to fill every role with copies of yourself — diverse perspectives eliminate blind spots and make your company stronger. Request and accept feedback. Receiving criticism is hard for most people — especially for small-business owners who have built a company themselves. But management that solicits and implements feedback from their employees creates a culture of trust and openness. When your team can discuss problems and provide suggestions, they’re more likely to be happy in their work and feel like their contributions are valued. A strong company culture makes for satisfied employees, increased output, and happy customers. Invest in your culture today to create a more loyal and adept team that’s eager to help your business grow.
The reason that many brands see major success is because their content is specifically tailored to their individual user or consumer. They offer a very specific experience to their user, and consumers naturally gravitate toward content that they feel listens to them.
Think about when you log onto Hulu or Netflix as you scroll through choices. You pass by multiple sections geared toward your interests, like “Because You Watched” and “Picked For You.” These companies are using a specific algorithm to find content you’ll enjoy. Other companies that successfully personalize their content are Facebook, Spotify, and Amazon. The user experience is personal, and their clients feel more comfortable and engaged.
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