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How Creamalicious Stands Out From the Pack We All Scream for Ice Cream
According to a study on Hubspot, roughly 74% of users are dissuaded when content fails to align with their interests. With content personalization, you can fix this! Conversational Marketing IBM recently conducted a series of studies revealing that 70% of product users expect an instant answer to any questions they have about your product. That’s tough to keep up with! Conversational marketing essentially is marketing that speaks to customers. Whether it be through chatbots, live chat, voiceboxes, or other forms of conversational artificial intelligence, engaging immediately with your clients is an important key to earning their business and maintaining their trust. But wait, this feels like it’s more geared toward sales. How is this a marketing trend? Marketing that speaks to its users is fairly new to the party. Essentially, via conversational marketing, you can make interactive, old-school marketing materials, which will easily boost engagement. By implementing conversational marketing to your website content, paid advertising, and e-commerce, your conversion funnel will quickly fill up. New Video Social Media Trends Livestreaming and video marketing via social media channels are no longer novelties. Live video has forever changed the way that brands interact with their customers, and as TikTok continues to blow up, video and livestreaming are continuing to gain traction. Even on Facebook and Instagram, brands have the ability to turn social media into an e-commerce platform and sell products directly on social media sites. It’s no secret that videos are more likely to inspire interaction and even be shared on social media outlets. In fact, studies have shown that 80% of potential consumers would rather watch a video than read about a product, and market research has proven that 87% of people rely on social media to help them purchase items. So, why not implement social media trends into your business? You’d be silly not to. Stories, live videos, and reels all make marketing a product on social media possible to fuel engagement — and since results can be tracked in real time, it’s a no-brainer!
Ice cream has come a long way, and every supermarket now has shelves packed to the brim with different brands and flavors. It can be difficult for a brand to differentiate itself in that market and get retailers to give them a chance, but Creamalicious has done that by using authenticity to connect with consumers. Entrepreneur and restaurateur Liz Rogers launched Creamalicious in 2020. Then, the products began appearing on shelves in early 2021 at Walmart and Target, among other retailers. Proud of their success and quick progress, Rogers has created the U.S.’s only Black-owned national ice cream brand. Rogers reports having trouble getting retailers and brands to take her seriously. “I’ve sold a few million pints in a short amount of time, and I’m still having
Have you ever caught yourself wishing your team knew just a little bit more about science, AI, marketing, analytics, sales, or even effective leadership? We’ve all been there. The best practices in business change every day, especially when it comes to tech, and it takes a highly skilled employee to keep up. Sometimes, folks are left a little bit behind the curve. So, what’s a manager to do? In our view, you have two options: Find and hire a more skilled employee or invest in training the workforce you already have! According to a Society for Human Resource Management (SHRM) report, filling an open position costs an average of $4,129 and takes 42 days — so leveling up the skills of your current team is definitely a shortcut. That’s where Coursera comes in! It’s a training and development platform specializing in upleveling
2022 is sure to bring some changes. Now is the time to get your marketing strategy in place if you haven’t already. Be sure to enter the new year geared up and ready to roll out some game-changing strategies. 2022 is your year to harness potential. You know what worked last year, now unlock success this year too!
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