Get Inspired
trouble getting investors,” she says. Though many supermarkets turned her down, Rogers refused to give up, saying, “I’m not going to allow anyone to tell me that I can’t make my dream come true.” That perseverance paid off when Walmart decided to give her a chance. Creamalicious has used two main strategies to stand out in a crowded market. Firstly, in a world where more “light” and reduced-calorie ice creams abound, Creamalicious is unapologetically “decadent and indulgent.” The products contain 14% butterfat, and that richness is part of the brand. Secondly, Creamalicious has used storytelling to capture its customers’ attention. The current assortment consists of seven flavors with names like Aunt Poonie’s Caramel Pound Cake, Slap Yo’ Momma Banana Pudding, Porch Light Peach Cobbler, and Uncle Charles’ Brown Suga Bourbon Cake. The ice creams are named after real family members and aim to bring consumers back to a different time. “Think about peach cobbler and when you were a kid having dessert after dinner,” Rogers says, “or that scoop of banana pudding with your mom and dad, just sitting on the porch.” Though she’s already accomplished a great deal in a short amount of time, Rogers has much more she wants to achieve. She hopes to continue expanding into more stores and start a foundation to help other entrepreneurs achieve success. She has already presented a road map to help them connect with consumers.
The Shortcut to More Skilled Employees
Resource of the Month: Coursera employee skills in areas ranging from software engineering to management, digital marketing, innovation, and finance. Coursera offers more than 4,500 courses, specializations, and guided projects created by top universities like Yale and influential companies like Google. According to Coursera, its classes can help your employees build critical skills that move your company toward your goals, ensure you get the most out of the tech you already have, and create a more “data-driven, digitally fluent workforce” that will keep your company on pace with the times. Coursera for Teams costs just $399 per user for a full year of self-directed coursework — much, MUCH less than the $4,129 cost of recruiting, hiring, and training a new employee. You can choose specific content for your team and track and measure their skill development along the way. You can learn more at Coursera.org/business/teams.
If Coursera doesn’t seem like the right fit for your team, try exploring other skill-building options like MasterClass, Skillshare, or LinkedIn Learning. There are plenty of options out there!
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