Mortgage Marketing Animals Issue 6

... CONTINUED FROM COVER you changed a system or a process, or have you made a transition? Have you started marketing to your database, called on agents, sent a handwritten note, or implemented the Just Ask? Every step and every stroke of the paddle puts you that much closer to where you want to be. Instead of focusing on the other group members and getting discouraged, focus on them and be encouraged! They are showing you what is possible! If someone has a business that models what you would like, go visit them! I’m reminded of someone hacking their way through a jungle with a machete. The first person has it the toughest. Everyone who follows in their footsteps has a much easier time of it.

The trail has been blazed! Let’s not just always focus on what we haven’t done. Let’s focus on what we have done. Celebrate it and keep moving forward! I just want to thank you so much for being part of my journey. I really appreciate you. I also want to let you know that I believe in you! You’ve already done great things, and the best is yet to come.

That’s it.

A REALTOR’S SECRET WEAPON ESCALATION CLAUSE As a real estate agent in my area, I know that every now and then, a property comes on the market that is incredibly

This is a really great tool for agents to use in those multiple- offer situations. They may want to check the language with their brokerage firm’s attorney, but, in my market, this little secret weapon wins the deal every time! Please feel free to share this with your clients and real estate referral partners! Escalation Clause: Buyers understand there may be multiple offers on this property. If the purchase price in the buyer’s offer is not the highest of all the written offers submitted, the buyer’s offer will automatically be increased to an amount equal to One Thousand Five Hundred dollars ($1500) over the highest competing written offer submitted, not to exceed $485,000. Seller shall submit to the buyer a copy of the highest competing written offer (competing buyer’s name redacted) within one (1) business day of the seller’s acceptance of this offer, or this offer will become null and void, and the buyer will receive a full refund of their deposit. –Mary Carroll

rare, wonderful, and well-priced. I’ve used this secret weapon in my toolbox many times during a quicker market, but, even now, as our market is more balanced, it comes in handy.

Recently, my clients and I found the perfect home for them. Unfortunately, it was the perfect home for five other people, as well. Knowing we were one of six offers competing for the house, I wanted to make sure my clients won the deal, so I checked with the lender to be sure I could submit with an escalation clause. She gave me a cap, and I discussed it with my clients. We used the escalation clause, and, drumroll please ... my clients are closing on their $400,000-plus dream home!

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