Mortgage Marketing Animals Issue 6

WHAT TO DO AFTER AN EVENT

After you’ve processed everything from the event, ask yourself the following:

Timing can be uncanny sometimes. I was just listening to a buddy of mine, Joe Polish, give a talk on “What to Do After an Event.” With our next meeting coming up, I thought I would share some of his insights with you. How much you get out of an event has a lot to do with what you do AFTER the event is over. And, as you have heard me say many times, SPEED OF IMPLEMENTATION is the secret. First, review everything you learned at the event: every thought you had and every perspective. Find the elements and ideas that align. The time between having those thoughts and implementing them is a function of your speed of implementation . THAT is what determines whether the idea will take hold. Ideas, aspirations, and ambitions have a shelf life without action. The more you can engage with those ideas and elements and do something with them, the better. After an event, people usually rush to the airport to catch the soonest flight (oftentimes, they even miss part of the event), and everybody goes back to their lives. We’re all conditioned to do so. Sometimes “unlearning” is more important than learning. Often, the best way to make use of what you learned is unlearning the habits that will mess you up. For example, spend less time trying to “read all the books.” You’re better off mastering a single book than reading 20 books in a shallow way. There are so many options. There are so many things vying for your attention. Most people operate on the surface level: We don’t go deep with much of anything.

What are the elegant ideas?

What’s the one thing that solves 100 problems?

What are the ideas that, if I actually implemented them into my life and business, would produce great results?

Then, take your answers seriously.

There will also be things you learn that are great ideas for the future, but they aren’t great ideas for right now. Have a NOT NOW List. It will be a safe place to put those future ideas you don’t want to lose. Instead of rushing out at the end of the event, I’m known to stay a full extra day, locking myself in the hotel room at my desk and focusing on to-do lists for my team and myself. This “speed of implementation” tactic has made me millions, literally. Also, after any event, get a massage. Go to a movie. Do yoga. Whatever is fun for you, do that, too.

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