Mortgage Marketing Animals Issue 6

ANSWER THE FOLLOWING QUESTIONS:

1. Why do you think you would be a good fit for this job?

5. What is it that interests you in working virtually as opposed to a traditional office setting? 6. What are 2–3 interesting or unusual things about you personally that are not listed on your resume?

2. How would you rank your ability to use technology from 1–10? 3. What are the loan origination software systems you are proficient in?

7. What are 2–3 hobbies or interests you have?

4. Do you currently hold a mortgage license?

–Irene Duford

HOW TO FOLLOW UP FOR THOR’S HAMMER

Part One: Schedule immediately following a coffee appointment.

The Monday morning following coffee, call them, “How was your weekend? Was it your best weekend ever? Well, I hope it’s an amazing week!” Connect on social media after your call and comment on or “like” a post or two. The Tuesday of the week following your coffee appointment, send a Mr. Schmooze Gift of “One Thing.” (Watch the class on it.)

At your first meeting, FROG your potential

loan officer and ask for a second coffee, “We have about 15 things we do that are a little different. I would love a chance to show you what sets us apart.” (Set the appointment.)

Give them a five-star review on Facebook, Zillow, or Yelp.

Call every Monday for 12 weeks total. On the first call, say, “I would love to audition to be a backup lender. What would we need to do to make that happen?” For the remaining weeks, ask them “Did you work or play?”

Text them five minutes after meeting is over, “Thanks for your time! It was great to finally meet you!” As soon as you get back to the office, send them a note saying, “It’s easy to see why you are so successful! Thanks for making the time to meet me for coffee! I look forward to chatting again soon (or seeing you at our next coffee).” The Friday after coffee, send them an email saying, “Hi, I hope you have your best weekend ever in real estate! Just wanted to say it was the highlight of my week having coffee with you. Thanks again for your time.”

–Kristen Watkins

727-787-2275 | 7

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