40 • RUBY, WILDING & SWANSBURG But it took a while for these products to catch on. Even by twhiede1ly98u0ssedainndsa1v9in9g0.s, annuities were niche products not w ch e a r p e T t n e h ’ r t e . r f T a e c h w i e n a g m s t a h a r e g k s o e a o t v d w e r r a ’ e s s a r d s o i o l c e n k m i f n o m g r . a t E h M v a e a t. n r I t n y a d n th i o s e v c i u 1 c s 9 e s 9 e s 0 t d o s i , c n w k t - o h p r e ic k l k e a e r s s r t wfuansdsliwkeelrye troetsuerenihnigsuipnvtoes4t0mpeenrtcsegnot. up. Balanced mutual m sa o v m in B e g u n t f t o s t r h e t e h v n a e t r s , . ol i mk ee tChOi nVgI Dh- a1p9p, ec hn ae nd g. eOdn et h oe f wt ha oy swe ewaapt pe rr soha ec dh w h eTn h at ht es ommaertkhei nt g swa wa s tthhreede o ts-tcroami g hbtu bybe al er sb uorfs tdienc l2i n0i0n0g, r2e0t0u8r n sf.i nEai gnhc itayl e acrrsi slias t ewr , ht ehroes e tshaemy e ws aavtec rhse dc o nt fhreo n mt e adr tkheet plummet 37 percent. Suddenly, long-game income was much harder for IRAs and 401(k)s to produce. Newly Discovered Risks Ienx pt he ret sf i nt aa nl kc i aa lb ionudt u “s pt royi ndt u- irni n- tgi mt he e r2i s0k0. ”0 sT, hy iosu wb ae sg a tnh et o rsi es ke a2s0s0o8c,i aytoeud hwaidt ha wl ohte no f ypooui nrte- ti ni r-et .i mI fe yroi us k r; etthi raet di si, ny o2u0 0w1 e or er pt huel il irnvga lrueet i br eemc aeunste ionfc mo ma rekfertocmr aas shseest. s t h a t h a d l o s t a l o t o f In these years, many Americans were burning through tt oh ewi rosrakv oi nr gds eaf el or rt eqdu ircekt ei rretmh ae nn tt huenyt ipl ltahneni re da c. Mc oaunnyt swreengtabi na ec dk the market losses.
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