AUTHORS WESTERN GROWERS Walt Duflock Vice President of Innovation +1 949 345 5997

ROLAND BERGER Wilfried Aulbur Senior Partner +1 312 543 3743 Giovanni Schelfi Partner +1 312 330 1438 Eva Barbier Senior Project Manager +1 438 340 4772

Harris Chacko Senior Consultant +1 248 885 3915 Duncan Mchattie Consultant +1 226 821 5182

Roland Berger is the only management consultancy of European heritage with a strong international footprint. As an independent firm, solely owned by our Partners, we operate 50 offices in all major markets. Our 2,400 employees offer a unique combination of an analytical approach and an empathic attitude. Driven by our values of entrepreneurship, excellence and empathy, we at Roland Berger are convinced that the world needs a new sustainable paradigm that takes the entire value cycle into account. Working in diverse teams across all relevant industries and business functions, we provide the best expertise to meet the profound challenges of today and tomorrow.

Western Growers , founded in 1926, represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers.

LEGAL NOTICE This report has been developed by Western Growers and Roland Berger. It is based on: • Publicly available information;

• Interviews with key market stakeholders, such as growers, start-ups, industry associations, researchers and investors; • Certain assumptions, general assessments, projections and experience derived from Roland Berger’s consulting activities.

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