2022 SPECIALTY CROP AUTOMATION REPORT
3.1.5 KEY PLAYERS
Incumbent traditional greenhouses, emerging greenhouse starts-ups and vertical farm start-ups are the three broad segments of key CEA players that supply fresh fruits, vegetables and fresh-cut herbs in the U.S. (see Figure 8).
Players typically specialize in one market segment, however, increased collaboration and partnerships are emerging, primarily between traditional greenhouse players and greenhouse start-ups, as explained below.
THE CEA START-UP SPACE IS CROWDED, AND PLAYERS CAN EXPECT STIFF COMPETITION FROM THE ESTABLISHED GREENHOUSE COMPANIES
Overview Of The Key Players In Major Segments Of The CEA Market
Vertical Farm Start-ups
Source: Roland Berger Figure 8: Overview of key players in major segments of the CEA market
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