To better visualize start-ups with the most significant market traction, the number of paying customers was plotted against the number of robots in service (see Figure 44).
The portion of start-ups in the top-right corner of the Figure 44 graphic (that is, the companies with most market traction) has increased significantly since 2021.
START-UPS HAVE MADE PROGRESS SINCE 2021 IN INCREASING THEIR NUMBER OF PAYING CUSTOMERS AND NUMBER OF ROBOTS IN SERVICE Number of robots in service, by activity
NUMBER OF ROBOTS IN SERVICE
0
1-5
6-10
10-50
50+
20+ Paying Customers
Software solutions, hence no robotics
11-20 Paying Customers
6-10 Paying Customers
Start-ups with proven market traditions
1-5 Paying Customers
0 Paying Customers
Source: Start-up survey, Western Growers, Roland Berger
Note: The following start-ups were not plotted on the matrix due to insufficient data: Suzhou Botian Automation, BrimaPack, Invaio Sciences, BBLeap, Bloomfield Robotics, Naio Technologies, Pixelfarming Robotics, EcoRobotix Figure 44: Mapping of start-ups by number of paying customers and robots in service
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