Master Builder Magazine: June-July 2025

BUSINESS SUPPORT AI IMPLEMENTATION

I magine you had your own digital avatar to stand in your place so you don’t need to spend time making videos for social media content. Artificial intelligence (AI) can make it happen. Too futuristic? What about generating rough estimates for projects in seconds? AI can do that too. Whatever your attitude towards technology, there’s a solution to simplify your work, says Greg Wilkes, Founder of Develop Coaching and best-selling author. Here is Wilkes’ overview of the various free or low-cost AI tools that can streamline your business. 1 AI meeting assistant An AI-powered meeting assistant can capture, transcribe, and summarise conversations. It integrates with Zoom, Teams, and other platforms to record key discussions around client meetings, site briefings or contract negotiations. You can install the app on your phone, so you essentially have an assistant in your pocket. Fireflies.ai, the tool Wilkes recommends, identifies speakers, creates a structured summary, and extracts action points to follow up on important discussions. User benefits include: ● accurate records and documentation of meetings, verbal agreements, instructions, and negotiations to reduce misunderstandings and liability risks; ● time-saving as taking notes becomes automated so you can focus on the discussion as it happens; ● built-in analytics to assess meeting effectiveness with scorecards and performance reviews to optimise operations and training; and ● integration as Fireflies connects with project management and CRM tools. 2 AI call handler AI-powered call handlers automate communication. It serves as a virtual receptionist, answering calls, capturing client details and integrating with project management and CRM systems. It does a lot of the initial communication work so you can respond to meaningful enquiries. You can also use it when you’re

ARTIFICIALLY ATTUNED From AI meeting assistants and virtual receptionists to cost estimation tools and your own digital avatar – technology could make your life a lot easier

hammering and drilling in the background. The AI filters calls, distinguishing between enquiries, sales calls, and urgent matters to transfer only high-priority calls while blocking unnecessary interruptions. ckground. between matters while ns. User benefits include: ● CRM and workflow integration as the AI automatically updates client information (name, number, email) in the CRM and can initiate workflows, n as the t mail) in f lows,

on a noisy site, so you don’t have to take calls with prospective clients with

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