Master Builder Magazine: June-July 2025

AI IMPLEMENTATION

such as sending follow-up emails or appointment confirmations; ● payment and supplier calls to handle payment inquiries, ensuring that subcontractors or suppliers receive appropriate responses without direct contact with builders; and ● cost-efficiency as human call handlers cost between £75 and £300 a month. 3 Custom GPTs and Construction Estimating Pro GPTs or ‘generative pre-trained transformers’ are part of large language models (LLMs). Unlike the standard ChatGPT, which provides general responses, custom GPTs deliver specialised assistance in areas such as law, tax, HR, marketing, and construction estimating. These GPTs bring efficiency to workflows and decision-making. To access custom GPTs, you’ll need a ChatGPT Plus subscription (roughly £15 a month). Then you can use various GPTs, including for estimating construction costs, generating LinkedIn posts, or providing legal

guidance (though professional verification is advised for legal and tax matters). One tool is Construction Estimating Pro, a custom GPT designed for cost estimation in construction projects. It enables you to input project details, such as dimensions, location, materials, and structural modifications, and it generates a cost estimate.

● Enter a script for the avatar. ● Generate a video featuring your AI avatar speaking the script. ● Use AI avatars if you prefer not to use your own face. Your AI-generated avatar can: ● create social media content without you having to record yourself;

Greg Wilkes

● deliver internal training ● convert blogs into video content to boost your rankings on search engines; ● maintain consistent video output without manual effort to enhance your marketing efforts. The avatar is realistic but not exact, so use it for less important video posts. 5 AI teachers AI Teacher is a free AI-powered tech support tool from Google that provides real-time guidance for users navigating software and technology. It acts as a virtual tutor to troubleshoot issues. How it works: ● Share your screen through AI Teacher. ● AI observes the interface and provides instructions on how to complete a task. ● It adjusts guidance based on user actions, making it highly interactive. ● Think of it as cost-effective tech support for your accounting, project management or estimating software. 6 AI notebook Notebook LM is a research and document analysis tool to help you understand complex information from technical documents, contracts, and architectural plans. How it works: ● Users upload documents such as architectural plans, building regulations, or technical manuals. ● It analyses content and allows users to ask questions, summarising details to give you instant explanations instead of searching through reports. ● It generates step-by-step guides and

For example, when given parameters for a rear extension in London with a GRP roof, bi-fold doors, and a four-metre knock-through, the GPT can produce a preliminary cost breakdown. The tool is a useful starting point – not a replacement for a professional estimator. During testing, the estimated cost per square metre was around £2,000, which some users found lower than expected compared with industry standards (around £3,000 per square meter). So calibration is vital when using AI-based estimating tools. Another featured custom GPT was a LinkedIn Viral Post Generator to create engaging social media content. By providing details about their industry and preferences, users can generate professional posts, complete with references and citations. The tool can adapt content for different platforms, such as Facebook. User benefits include: Construction Estimating Pro ● speed and convenience with instant albeit rough cost estimates; ● customisable so users can refine and adjust pricing over time; and ● good for small projects needing quick ballpark figures. LinkedIn Viral Post Generator ● creates engaging LinkedIn posts; and ● adapts content for different platforms such as Facebook posts with emojis. 4 AI-powered video tool HeyGen creates digital avatars to be used in your place. It clones your face, voice and mannerisms to generate AI videos with minimal effort. How it works ● Upload a short video of yourself (for cloning your voice and appearance). to be used in your place. It clone

converts documents into audio or podcast format for easy listening.

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