Board Converting News, April 24, 2023

Heritage Container (CONT’D FROM PAGE 36)

that we don’t have to go out and look for that attention because now it’s coming to us.” Mission accomplished: Heritage’s customers and em- ployees have been coming to the company’s door and

pany that made Ponce’s return, a perfect fit for both the organization and “wing man.” “When I returned as General Manager, Tom was a one- man show and I appreciated and respected his incredible efforts at building the company,” says Ponce. “I was able

saying, ‘We see what’s happening here and we hear what’s happen- ing here and we want to be a part of it.’ One of those employees is Maria Perez, who was formerly the Client Services Manager for Smurfit Kappa and who is now the Director of Operations at Heritage Container. “I knew of

to understand his vision and feel that this company was not just a business for him, it was his pas- sion, and I was hooked. I wanted to participate and contribute with the same passion he displayed. Through empowerment from Tom, the trust and the strong bond we have for providing the

Maria Perez

Maria’s work ethic and abilities and realized she would be an important part of our culture here,” says Ponce. “She is a big piece of our puzzle. She wants to grow with us.” Heritage has also “attracted through its doors” a new Plant Manager, Jose Ayala, as well as Raul Diaz, its new Plant Superintendent. In addition, the company built some departments it never had before, for example, a Schedul- ing/Expediting Department to manage its ever-increasing workflow. A ‘Grander’ Vision “Heritage Container is here because of my father, who was truly a dedicated entrepreneur who was passionate about his company and the corrugated industry,” says Ga- briel. “He created the footprint of the company and I sup-

Carlos Ponce

highest level of service to not only our customers but our employees, has transformed the company in a very dy- namic way.” “In the past, we were satisfied to stay quiet and keep to ourselves,” says Gabriel. “But Carlos is all about commu- nicating our continuous progress to the industry, what we are doing, what we are offering and what our capabilities are. I’ve learned over time that it’s very important to be noticed and to be seen. By opening ourselves up and tell- ing our story [like here in Board Converting News ], we’re letting people know who we are and what we can do and it’s really been a very big plus. It’s also exciting to know

CONTINUED ON PAGE 40

The Raven

Designed for existing 38” & 50” FFGs running 250 kicks or less Replaces an operator Ideal for tissue boxes Integrated tie and bottom sheet placements

Designed to fit in existing finishing machines’ bay

509-535-0356 www.alliancellc.com

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April 24, 2023

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