member news
Championing SA manufacturing Internally, the business remains committed to local manufacturing not only as a commercial strategy, but as a national imperative. Potgieter believes the continued loss of manufacturing capacity to offshore producers poses a major risk to the country’s economic resilience. “The biggest risk for our economy is the loss of manufacturing capacity to offshore production. Manufacturing provides the best opportunity to create meaningful jobs and beneficiate the raw materials we have in abundance. Yet we seem to be more supportive of raw material exports than developing our own beneficiation”
that can go toe to toe with imports on price while beating them on quality. Quality growth While the company acknowledges that cost will always be a factor in procurement decisions, it is pushing back against the mindset that price alone should drive purchasing. Installers, for example, may only be responsible for their work until handover, but property owners often bear the cost of substandard materials just a few years later when corrosion or damage appears. The idea is that by offering a product that is built to last, feels solid, resists damage and maintains its appearance, it can carve out a sustainable niche in a price sensitive market. Early traction suggests that the strategy is working. Sassda membership is expected to support that growth by opening new channels for technical engagement, industry alignment, and policy advocacy. The company is particularly eager to collaborate on initiatives that promote stainless steel standards and responsible sourcing in both public and private sector procurement. As it scales up, African Sinks continues to build from its core strengths: a deep understanding of its market, a commitment to quality stainless steel built to ISO standards, and an unambiguous belief in the value of South African manufacturing. In a sector often flooded with cheap, thin alternatives, it’s a proposition that cuts through.
The biggest risk for our economy is the loss of manufacturing capacity to offshore production.
Manufacturing provides the best opportunity to create meaningful jobs and beneficiate the raw materials we have in abundance. Yet we seem to be more supportive of raw material exports than developing our own beneficiation,” says Potgieter. For African Sinks, this philosophy translates into more than just product assembly. It means investing in local skills, leveraging existing tooling assets, and building a product
To find out more go to: https://www.africansinks.co.za
28
Issue 3 – 2025
Made with FlippingBook - professional solution for displaying marketing and sales documents online