About Matrix:
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology back bone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory, while the Matrix Sales Gateway, serving as a sell-side dedicated platform allows for the ingestion and dissemination of data from all providers in the ecosystem that participate in the negotiation and execution process. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.
Monarch Global Media Ad Sales Platform
Monarch is a media-specific ad sales platform that provides robust CRM and Sales Intelligence.
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Aggregate and normalize data from disparate systems in the workflow, such as CRM, OMS, and Traffic/Billing, to produce one source of master data.
Relying on enterprise-wide data, users are alerted where / when to take action to make sales happen.
Monarch surfaces cross-sell and upsell opportunities enabling users to optimize media ad sales.
To learn more about these features and their benefits, download the Monarch features e-book:
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