FROM THE CEO A new beginning, a new generation, a new look — but one thing remains unchanged
Timeless beauty. Refined luxury. Discriminating style. Attention to detail. Fine craftsmanship. Every one of those is a hallmark of de Boulle Diamond & Jewelry. It seems like yesterday, but it’s been more than 35 years now of our family serving thousands of customers worldwide. We have built — thanks to those amazing customers and our equally amazing staff — a reputation as one of the preeminent family owned fine jewelers in North America. We are humbled and proud. We also thought it was time to change things up. The de Boulle flagship store, in Dallas, Texas, is a magnificent, 13,600-square-foot, two-story, French-style villa — and we have just completely renovated it, from lighting to walls to floors. We couldn’t be more excited. The crown jewel? Our Patek Philippe dedicated showroom, a superb place for experiencing those superb Swiss timepieces. We love Patek Philippe. Our two companies, both family owned and both dedicated to impeccable quality and style, have a long partnership, dating back the early ’80s, when we introduced the wonderful wares of Patek Philippe to our Dallas customers. Now, an expansive collection of the world’s most captivating timepieces will be available inside the 600-square-foot Patek Philippe showroom, which is integrated inside our Dallas store. The guiding principle here was to create an environment that enhances the customer experience, a foremost priority for both de Boulle and Patek Philippe. I think you will quickly see — and feel — that we achieved that goal. Now, we head into the most wonderful time of the year: the holidays. To that end, both of our stores— Dallas and Houston, and our website, deBoulle.com, are ready with refreshing and inspired collections. You will see that we’re introduc- ing several exciting new designs this season, especially magnificent new designs at varying price points from the de Boulle Collection. And our mesmerizing High Jewelry creations, with luscious color and design, are nothing short of spectac- ular. According to my wife, Karen, jewelry is special, timeless and it transcends generations. That’s the very approach she took to designing now that our daugh- ter, Emma, has come on board: Karen wanted to create designs that appeal to a different generation. I’m excited that both Emma and our son, Nick, who had joined us already, are adding to the de Boulle legacy. Speaking of legacies, Niki Taylor has a sterling one. One of the most success- ful models and spokespersons of all time, she returns as the face of de Boulle. This year, our campaign is both confident and intimate, with Taylor as our brand ambassador. The images incorporate saturated color within a narrow tonal range whilst rich black and white tones create a moody intensity, reminiscent of early portraiture. This depth is contrasted with a relaxed, natural approach to styling — allowing Niki and the jewelry to be the stars that they are. Enjoy every page, every moment. We are delighted to present to you the 2019 edition of our beautifully crafted de Boulle Magazine. It is a glimpse into the de Boulle lifestyle — and one unique way to communicate the de Boulle story. Come visit us. We look forward to seeing you at de Boulle in Dallas, at 6821 Preston Road, and at de Boulle in Houston, at 4444 Westheimer Road in River Oaks. You know, with all these beautiful new things and new directions, I promise you one thing that will never change: our commitment to the best — in what we offer and how we do it. Happiest of holidays to you and yours.
Denis Boulle Chief Executive Officer de Boulle
de Boulle High Jewelry Collection Fancy Shape Diamond Necklace. Price upon request. Sapphire Cross with diamond chain. $21,200. de Boulle High Jewelry Collection Ruby and Diamond Necklace. Price upon request. de Boulle High Jewelry Collection Diamond Necklace. Price upon request. Fancy Colored Diamond Cross with diamond chain. $28,900. Ebony and Ivory Diamond Necklace. $90,800.
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