FUNDAMENTALS
PROP TECH
Real Estate Investing Tech Stack Guide
HOW TO STACK THE DECK IN YOUR FAVOR
by Don Wenner
is one of the hottest tech industries at the moment. Yet, only 58 percent of real estate companies have an estab - lished digital strategy, according to a KPMG survey. Unfortunately, too many real estate investors have been missing out on the opportunities and advantages new technologies bring. What’s needed for more effec - tive use of proptech is the right approach. In this article, we’ll dis - cuss how to develop a technology
stack that works with your current state, resources, and goals. Going forward, we hope this can serve as a reference guide for how to leverage technology as a real estate investor. ADOPTTECHNOLOGIES TO SUITYOUR NEEDSAND RESOURCES A recent survey published by the National Association of Realtors
rom cloud-based property management software and CRM tools to data analytics provid - ers like CoreLogic and Attom Data Solutions, property technology has reshaped the real estate market. After all, thanks to technology and innovation, we can now tour homes virtually, research faraway markets online, electronically sign docu - ments, and more. Property technology, or proptech, F
30 | think realty magazine :: february 2021
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