Membership Retention & Engagement Toolkit

1 Year Review

• Outreach & Survey ◦ Your new member has arrived at their 1 year anniversary with the chamber. It's time for a productive survey and conversation. • Reinvest ◦ Getting a member to reinvest after the first year is the hardest part. Once you make it past the first year, more likely to renew year after year. Make sure that you are getting a member to reinvest by continually investing in them. • Secure Renewal ◦ Start talking renewal and asking for commitment at least 60 days prior to their

TIPS & Questions

Make sure the survey provides valuable questions on how the chamber can do better. Do not waste your member's time with pointless questions. Simple and to the point. Example: 10 Questions give or take. What questions will you be asking your member at their 1 year mark? What conversations need to be had based upon their first year of engagement.

renewal date. Don't wait until they have lapsed. Never look like you only care about the incoming dues.

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