Successful Renewal & Follow-up
60-day communication before expiration, send a soft email/mailing simply to alert your member that their membership will soon be up for renewal. 30-day communication, email/mailing thanking and outlining benefits. Expiration Day communication, consider an email, mailing, and phone call. 30-days-past-due communication, send email, mailing letting members know that you are aware of their non-renewal and re-emphasize current benefits they will lose. 60-days-past-due communication, time for that call and/or meeting. 90-days-past-due communication, email and final notice with letter. 120-days-past-due communication, drop notification letter and/or email.
Renewal Countdown 60 Days 30 Days Expiration Day -30 Days -60 Days -90 Days -120 Days Deactivate
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