Membership Retention & Engagement Toolkit

Email Best Practices

Be Cautious of certain words and characters.

Create a sense of urgency.

Place calls to acton in the top one third of your emails. Use a simple and clean layout.

Be clear about action items.

Make offers clear.

Mention a time line for follow through.

Be cautious of bounced emails.

Anytime you can send direct emails verses mass/group emails, do it.

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