Membership Retention & Engagement Toolkit

NOTES :

Non-Renewal

• Outreach & Survey ◦ An organization has

decided to not renew, still do the outreach and make sure to survey as to why they did not renew. ◦ Never Say Goodbye ▪ Treat a leaving member with the utmost respect as if they will remain a member. They are still a part of the community. They will always be a contact and parting on good terms means possible return in the future and/or a voice to guide new members in.

TIPS & Questions

Don't hesitate to negotiate. Find a way to keep a member.They are not just revenue to the chamber that add value and expertise. Needs have obviously changed. Dive into what is missing and what they need. What does your organization do for members who have decided to leave?

How is the situation handled?

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