Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses.
EXHIBITOR PROSPECTUS OCTOBER 21-24 LOUISVILLE, KENTUCKY
CO-LOCATED WITH
www.equipexposition.com
Equip set records in registrants, net square feet, and sales – making last year the LARGEST AND BEST-ATTENDED in the show’s history. 42 YEARS YOUNG
The Entire Industry – Under One Roof The industry’s top manufacturers are at Equip launching their latest innovations at more than 1100 exhibits. If you’re not in the exhibit hall, your brand isn’t in the conversations shaping the future of this industry. Equip connects you directly with decision-makers, contractors, and dealers — face to face, hands on, this October.
AND STILL BREAKING RECORDS
28,500 Qualified Landscape Industry Professionals from 50 States and 50 Countries 1.1+ Billion Media Impressions 3 Years Sold-Out Exhibit Hall 1.2+ Million Square Feet of Exhibits 30-Acre Outdoor Demo Yard
More Pros. More Business. Reach the Landscape and Hardscape Industry.
2024 – 28,500 Professionals
2023 – 27,000 Professionals
2022 – 25,000 Professionals
CALL: 800-558-8767
Freedom Hall NEW Tree Care Arena THE LANDSCAPE IS CHANGING AT EQUIP 2025
Nor
Skywal
West Wing
WEST WING: 3-Hour Headstart and More Foot Traffic
OEM Supplier Pavilion West
Exhibit Area
Food Court
Truck Displays
New Product Showcase
The West Wing welcomes landscape contractors as the first exhibit hall to open on Wednesday at 9 a.m. Featuring expanded seating, convenient food options including coffee and breakfast right on the exhibit hall floor, plus easy-access shuttle drop-off points with exhibitors benefited by the daily foot-traffic.
Drone Obstacle & Race Course
Commuter Lounge
Food Court
A new 350,000 multi-purpose exhibit space is under construction at the Kentucky Exposition Center. Existing exhibitors gain earliest access to space opportunities. KENTUCKY EXPOSITION CENTER EXPANSION AND RENOVATION FOR 2026 AND BEYOND
NEW Expanded Demo Space
Hardscape House
Outdoor Demo Yard
rth Wing
lk
North Wing Exhibits
East Hall Exhibits
Hardscape North America Exhibits
OEM Supplier Pavilion
Demo Yard
South Wing Exhibits
Event Center
Education Center
Dealer Education Center
Creator Space
Parking Areas
Demo Yard
UTV Driving Experience
NEW Tree Care Arena Equip brings all-new Tree Care education to Freedom Hall with The Davey Institute — featuring indoor
NEW LOCATION UTV Test Track
Sponsored by:
At the Test Track, attendees can drive and compare the latest UTVs and Golf Carts on a dynamic course featuring curves, hills, rocks, and bumps.
training on a 50-foot tree. Arborists and landscapers can learn hands-on to improve shrub maintenance and large tree trimming techniques.
100+ Education Sessions and Events
NEW Creator Space Connect with our creator community of podcasters, social media influencers, and content creators in the South Wing C Lobby, featuring PodRow™ and ECHO Social Media Patio.
The show offers valuable training sessions in Chemical Application, Landscape Management, Irrigation, Dealer Management, Technician Training, and so much more.
CALL: 800-558-8767
Floor plan subject to change.
ATTENDEES DISCOVER PRODUCTS AT EQUIP
A POWERFUL MIX OF EXPERIENCE AND ENERGY Equip brings together the future and foundation of the landscape industry. 45% of contractor attendees are under 34, bringing fresh ideas and long-term potential. They’re joined by 51% of seasoned pros, ages 35–64, who drive business forward with deep expertise and serious purchasing power.
Ages 35 – 64
Under 35
REAL DECISION-MAKERS. READY TO BUY. This isn’t a crowd of browsers — 92% of contractors influence purchasing decisions. That includes 54% with final authority and 38% who recommend what to buy. If you’re looking to close deals, you’re in the right place.
TOP SERVICES OFFERED BY OUR ATTENDEES Want to know what contractors are looking for? Here’s where they’re investing to grow their businesses:
• Seasonal Cleanup • Property & Facility Maintenance • Trees, Shrubs & Bedding Plants • Fertilization, Chemicals & Weed Prevention
• Snow Removal • Turf Installation • Hardscape Installation • Tree Care • Design Build • Landscape Lighting These are the services driving demand and your products could be the solutions.
BIG IMPACT FROM EVERY BUSINESS SIZE Equip connects you with companies across the spectrum — from lean crews to large-scale operations. 29% are agile 1–2 person teams, 52% run with up to 25 employees, and 19% represent the industry’s biggest players with 25+ team members. Every one of them is here to grow.
Equip drew attendees from all 50 states and 50 countries last year.
FIND NEW CUSTOMERS EVERY YEAR Over 47% of Equip dealers and contractors are first-timers, bringing new buyer opportunities. The rest are seasoned attendees who return to do serious business — making Equip the best place to meet new customers and reconnect with loyal ones.
CALL: 800-558-8767
Equip delivers world-class hospitality, earning an impressive 79 NET PROMOTER SCORE (NPS) from 2024 attendees — just one point shy of “world class” status. With any Net Promoter Score above 0 considered strong, our rating reflects our team’s ability to successfully host and support customers from around the world. EQUIP ATTENDEES BECOME YOUR PROMOTERS 79 NPS SCORE
WE AMPLIFY BUYING POWER
#1 Meet With Current Customers #2 Quality of Attendees #3 Stay Current With Industry Trends
WHY EXHIBIT AT EQUIP THE TOP THREE REASONS Based on post-show exhibitor survey
#1 See New Products #2 Test Drive Equipment #3 Network with Professionals
WHY CONTRACTORS ATTEND THE TOP THREE REASONS Based on post-show contractor survey
NEW AUDIENCE SEGMENTS AT EQUIP
TREE CARE 65% of Equip contractors offer tree and shrub maintenance, providing key growth opportunities for exhibitors. The event supports tree care professionals with specialized education, including a 50-foot tree demo and hands-on sessions in the Tree Care Arena, sponsored by Altec. CHEMICAL APPLICATION 49% of Equip contractors offer chemical application services, representing thousands of potential customers for exhibitors. Last year, Equip launched its Chemical Applicator programming with CEU eligibility, which saw strong participation from contractors. TECHNOLOGY & SOFTWARE Equip brings thousands of contractors and dealers to find advanced solutions to their business challenges. With Contractors who report anywhere from single operator to 25+ crew members they are all looking for ways to scale their business, track their expenses, and market their business to potential customers.
CALL: 800-558-8767
CONNECT AND GROW AT EQUIP EVENTS
EQUIP WELCOME RECEPTION Tuesday, October 21, at 6:30 p.m. Churchill Downs will welcome thousands of Equip attendees and exhibitors to network at the legendary home of the Kentucky Derby the night before the Equip Exposition officially opens.
Sponsored by:
MULLIGAN’S 5K FUN RUN Wednesday, October 22, at 6:30 a.m. Join us for the fourth annual Mulligan’s 5K Fun Run and Walk at the #1 Riverwalk in the nation, as voted by USA Today 10Best. The event kicks off Wednesday at 6:30 a.m. and will take runners and walkers across the Ohio River via Louisville’s scenic Big Four Pedestrian Bridge.
Sponsored by:
OPENING KEYNOTE Wednesday, October 22, at 11:00 a.m. Jesse Cole, the mastermind behind the Savannah Bananas, a baseball and sports entertainment phenomenon, will deliver the opening keynote at Equip. Sponsored by:
4TH STREET LIVE! PARTY Wednesday, October 22, at 7 p.m. Back by popular demand, 4th Street in Downtown Louisville will host a Wednesday after-party at 4th Street Live! featuring Equip’s house band The Crashers.
THE MORNING SHOW AT EXPO Thursday, October 23, at 8 a.m. Join us in the Event Center on Thursday morning for this can’t miss live podcast event. Hosted by three unique podcasts back-to-back, Landscapers will unlock valuable tips, enjoy entertaining stories, and discover ways to grow their business.
Sponsored by:
WOMEN’S LEADERSHIP RECEPTION
Thursday, October 23 at 5 p.m. Connect and build your network with women leaders from across the landscape industry at this complimentary reception, held after trade show hours.
Sponsored by:
Thursday, October 23, at 7:00 p.m. Kentucky International Convention Center
Get ready for a high-energy night of country music as Big & Rich takes the stage with special guest Gretchen Wilson! From anthems like Save a Horse (Ride a Cowboy) to Redneck Woman , this powerhouse lineup is bringing the hits, the attitude, and an unforgettable show you don’t want to miss!
Sponsored by:
DRIVE OR FLY – LOUISVILLE IS NEARBY
For over 42 years, Equip has called Louisville, Kentucky home, attracting a global audience from all 50 states and 50 countries.
MAXIMIZE YOUR IMPACT, MINIMIZE YOUR COSTS With its unique blend of business-friendly atmosphere and rich cultural heritage, Louisville is the ideal location for exhibitors looking to make an impact while keeping costs low.
TRAVEL WITH EASE The Louisville International Airport is just minutes from the Kentucky Exposition Center, and with free parking for both exhibitors and attendees, getting here is easy.
RESERVE YOURS TODAY 2025 Exhibit Space Application
PLEASE RESERVE __________________________ SQ. FT. OF INDOOR EXHIBIT SPACE.
Company _ ________________________________________________________________________________
Address ___________________________________________________________________________________
City _____________________________________ State_________ Country ___________ Zip_ ______________
Phone ( _________ ) ______________________________ Mobile ( _________ ) __________________________
Contact name _ _____________________________________________________________________________
E-mail address ______________________________________________________________________________
Products to be displayed ______________________________________________________________________
Would you like to be a sponsor at Equip Exposition? Yes
No
*Member of
OPEI
PGMS
Interested in Membership
Signature
Date
EXHIBIT RATES OCTOBER 21-24, 2025
100 – 400 SQ. FT.
MORE THAN 400 SQ. FT.
$26.30/SQ. FT.
$24.90/SQ. FT.
Members of OPEI, or PGMS
$29.30/SQ. FT.
$26.70/SQ. FT.
Ineligible, nonmembers of OPEI* or PGMS
$32.10/SQ. FT.
$30.00/SQ. FT.
Nonmembers eligible for regular membership in OPEI*
Outdoor demonstration space is available to all paid indoor exhibiting companies, first come first served. Rate for outdoor space: Up to five times your indoor space – $1.60/ SQ. FT. Any additional space in excess of the allotted five times your indoor space – $10.00/SQ. FT. Booth sizes are based on increments of 10’ x 10’ * For information on eligibility definitions call Equip Exposition, (800) 558-8767. There is a $50.00 processing fee added to each indoor booth.
EMAIL: EXHIBITSALES@EQUIPEXPOSITION.COM
MAIL TO:
EQUIP EXPOSITION 209 E. MAIN ST., SUITE #301 LOUISVILLE, KY 40202
Online exhibit space application at equipexposition.com/exhibitor
WHERE THE LANDSCAPE CHANGES
OCTOBER 21-24, 2025 LOUISVILLE, KENTUCKY
“ Come to the show , invest in your business, invest in yourself, and I promise you will not be sorry that you did.”
Equip Exposition 209 E. Main St. #301 Louisville, KY 40202
Reserve Your Exhibit Space 800-558-8767
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