Our capabilities
Enterprise ops and digital operations We help automate monitoring of all the engineering projects for our clients. This allows for a controlled environment to run & govern the entire data estate as well. We also provide Platform Ops, DevSecOps, DataInsights Ops and ML Ops services. Decision systems We fuel intelligent insights for our clients by offering Support, Augmentation, Automation and Human-Machine collaboration. We build business intelligence tools & Dashboards along with Conversational AI and Web Apps / Mobile Apps. Next generation software development We are developing products such as Morpheus, Gen AI based Cloud Migration and Rationalization workbench which helps fast-track development and accelerates migration projects across different migration use cases. behavior, sometimes, interviews, surveys and focus groups tend to rely on self-reporting by participants. Therefore, we developed Ethnolab™ that uses context simulations, gamification and scenario-based research models to test the drivers behind decisions and eliminate any biases of self- reported responses. Strategic design We help clients imagine possibilities with AI, and craft impactful strategies, products and services that enhance experiences. We uncover the needs, motivations and levers of non- conscious decision-making through: • Ethnographic research, a qualitative method of research where we observe how AI and humans actually perform under real conditions of use • Lean research, a research framework that focuses on improved research outcomes by improving the experience of those most directly involved in research production • User experience research, a research method that studies target users and their requirements to add realistic context and insight to design processes
Data platforms We enable our clients to make data-driven decisions by helping them design & build scalable and cost-effective data platforms. Data platforms enable clients to store internal, external, structured, semi-structured, and unstructured data, all linked together, in one place. We believe, this improves our clients’ data analytics capabilities by reducing data fragmentation. Data governance, marketplaces We ensure that our clients are empowered with strong identity management with least privilege access, and have data encryption at rest and in-transit by leveraging cloud native services. We also leverage our cognitive accelerators and frameworks for Data Quality, Democratization, Observability and Governance. Further, through our Enterprise Marketplace, which is a persona based self- discoverable intuitive digital store front for consumers and producers to share trusted data products fueling new possibilities, we reduce the time to experiment, and drive impact through new revenue possibilities. Design User centric design is central to powering human decisions, and enhances our ability to drive meaningful business outcomes for our clients. By integrating principles from design and human behavior, we go beyond visual appeal, and make it easy for users to make sense of information, influence strategic decisions, and craft experiences that resonate deeply. This approach harnesses decades of scientific research on human behavior and decision-making, ensuring that every solution is grounded in a thorough understanding of user needs and behavior. Behavior Architecture TM We decode behavioral patterns in data turning user feedback to guide strategic decisions. Understanding the human brain, we have developed Micro-stimuli and Neuroscience-based Prompt Strategy that create evocative visuals that direct action. Our Behavior Architecture™ approach designs simple and intuitive solutions for large scale complex change management problems. We integrate principles of human-centered design with behavioral science to understand the emotions and decision-making. Using emotional appraisal, and simulated games, we understand the predominant human emotions that influence decisions. For deep understanding of human
User experience and interaction design Our design work spans from crafting delightful end-to- end experiences to beautiful and functional dashboard visualizations. We have developed a design system, the “Phi Design system”, to accelerate our design process. This design system provides tools and templates for discovery, developing wireframes (two-dimensional illustrations of an AI offering interface) and implementing AI and data analytics.
These approaches enable us to understand the system. As a result, every Fractal solution is built to smoothen decision- making, enhance usability, foster meaningful interactions and drive real, measurable results for clients.
Functional capabilities Our deep expertise in supply chain, finance, marketing, and ESG analytics, combined with our AI, engineering, and design capabilities, delivers powerful solutions across industries. By identifying and addressing common challenges across industries, we accelerate insights, and deliver exceptional value to our clients worldwide. Supply chain We enable organizations across industry verticals on supply chain strategic initiatives and operational decisions through AI solutions and increase efficiencies by solving some of their complex supply chain challenges across the supply chain network, which includes plan, source, make and deliver. Finance analytics We help clients quantify the impact of business actions using our AI solutions. Our AI solutions automate and standardize financial data, aim to reduce accounting risks and fraud to create reliable finance models for clients. We also aim to simplify finance practices by improving the accuracy and reliability of forecasting.
Marketing We help clients measure returns on investment from their marketing investments using their past investment and business performance data, and consequently help them find ways to optimize their future marketing plans. Digital intelligence and experience We help organizations engage seamlessly with their audience by reducing friction, improving consumer experience, and increasing personalization on their web and app interface. We do this through a blended approach of optimally leveraging available marketing technology assets / platforms and building & deploying advanced AIML solutions in the space. ESG analytics We enable our clients to assess their sustainability goals and track alternate sources of fuel, manage water consumption and track electricity and water wastage, among other ESG metrics. We also enable AI based predictions of carbon footprint consumption, and can provide warning prompts of upcoming disruptive changes.
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Fractal Analytics Limited | Annual Report 2023-24
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