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INTERACTIVE MARKETING Connecting With Audiences in a New Way
In marketing, we find two forms of content: passive and interactive. Passive content is a form of advertising that does not require anything of the viewer, like a sign, an ad, or a television commercial — many traditional forms of marketing are decidedly passive. Interactive content, however, demands something of the viewer and, in turn, draws further engagement from them. If you want to learn more about this type of marketing, then read on about what interactive marketing is and how you can use it to strengthen your brand. Components of Interactive Content If your marketing efforts included polls, contests, assessments, quizzes, games, or interactive e-books, they were interactive. While most marketing revolves around one-way communication with the viewing audience, interactive content requires some reciprocation. Not only does this content increase engagement, but you can also leverage it to gather valuable data about
your customer base and increase brand engagement simultaneously. The Interactive Impetus Interactive content is becoming more prevalent, especially among larger corporations. An astounding 87% of marketers agree that it increases engagement compared to passive content. As of this year, 62.3% of companies are utilizing some form of interactive content in their marketing campaigns, an increase of more than 16%. Serious Engagement According to a study by the Content Marketing Institute, 60% of content marketers listed “producing engaging content” as a top challenge. That problem has an answer: interactive content. With the high numbers of people who use their cellphones daily, interactive marketing is more accessible and prolific than ever before. A survey by Inc.com rates
interactive content as 93% effective as opposed to static content, which ranks at 70%. More than just a tool for advertisement, interactive content can also educate potential customers about your product or service. And those who engage with your content are more likely to appreciate its message, which improves your brand's strength. Creating interactive content can help reshape your engagement levels and give you a stronger brand and a more loyal audience.
OUR CLIENTS SAY IT BEST “Mr. Case Barnett is GREAT! The people are very nice, friendly, sweet, and very professional. I absolutely recommend Case Barnett Law Firm. They will take good care of you and will help you every
step of the way. Mr. Case and Nabeel, from the bottom of my heart, thank you so much for everything.” –Marilou B.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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