TZL - 248 - Specs to Stories - Cherise Lakeside

are a lot of architecture podcasts out there. I might have a tad bit of a sassy sense of humor on occasion, which might not hurt, but we have real conversations about real challenges we deal with every day on projects. And I have had a number of guests say, wow, that was a really great question. I think my lens of working in multiple disciplines, I send them questions, but I custom write the scripts now, which I didn't do in the beginning. And I think that has been a game changer because I really, I Trolled you on the Internet, beyond the stuff you sent me about your project. And I find little things, but then they say something. I call them my rabbit holes. So my guest answers my question, and they say something that my brain goes, well, wait a minute, full stop. I need to hear more about that. So we're going to go. And I warn them that I'm going to do that. I don't want them to be surprised. It's prerecorded, so they can say, I don't have the stats there to answer this, or I, don't feel comfortable answering it, or whatever. I think the unique lens that I have paired with, we just have real conversations. It's comfortable, it's relaxed. I really do feel like minus a cocktail, you're sitting just talking to a new, interesting person you met. And I love smart people, too. I've got to think for smart people, and I think that resonates with people. It's not this stuffy kind of talk about the project. It's not a commercial for their project. I mean, it is in the long run because we get to hear these cool things about this project, but it's more about sharing the passion and real conversations in that and real challenges and what was hard. I want to know what was hard and how you fixed it, because that's where we all learn. Randy Wilburn: Well, I think that I love hearing this story, and it's very encouraging. The reality is that the top 1% of podcasts get roughly 30,000 downloads a month, thereabouts. So you can kind of do the math from there. But so you guys are up in that echelon of podcasts, and I think a lot of it probably speaks to the fact that you do focus on a niche topic and a niche subject. And so there is that. Right? And there it's probably found that a lot of people are very interested in. In a lot of the topical things that you come up with on the podcast. And for them, it's like, oh, this is. I'm going to class with Cherise. Every time I listen to this podcast episode, I either learn something new or she unearthed something that I was thinking about but wasn't quite sure about. But now that she shared it and has kind of delivered it out in public, I can lean into that now and work on that specific area of my project. So I see it as having a tremendous impact on design professionals, especially those who work and talk about the things that you talk about on your podcast. Cherise Lakeside: Well, I hope so. I mean, I have people now reaching out to me and saying, what do we have to do to be on the podcast? One thing I love about hosting this for a recap, besides them just letting me decide whether something is a fit and stays within kind of the realm that we want this podcast to be about. And there's nothing better in work or in life than being around a bunch of. Both Gable and Arkat are the most

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