supportive, empowering partners in this effort. And they celebrate what you do. Right. They're really gentle about the things that they may want you to change. And we all work together. We all have the same goal. And it's such a. It's just like the dream work environment to do something that you already love doing, but then do it with a bunch of partners who are amazing humans, who have the same kind of heart that you do and the same kind of passion that you do. How could you lose? I mean, really.
Randy Wilburn: Yeah.
Cherise Lakeside: This is fun.
Randy Wilburn: No, that's awesome. I love hearing that because I think people are out there thinking about why would they want to do a podcast. Cherise explains a number of the reasons why you would want to do a podcast. If you were talking and I don't know if you've had a conversation with a design firm that has said, hey, we really love what you're doing, but I don't think we could pull off a podcast like you. What advice do you typically provide or have you shared in the past with others that are like, well, we can't quite be like Cherise, so we don't know that it's worth it for us to even go down the road of trying and doing a podcast? Cherise Lakeside: It's funny that you say that because I've had that conversation with a number of people that have, specifically people that know me or connected to me in some way reached out and say, kind of thinking about doing this, but looks like a lot of work and would you mind sharing? So I've given that advice and I'm going to qualify this. This is just my advice. Different situation. But for me, I have a day job, a very demanding day job. One of my concerns was I only have so much bandwidth to do an effort like this because we put out an episode once a week. There are a couple of two, breaks in the year, but we're putting out the episodes from Green Builder AIA during those times, and during those breaks, I'm still recording. We're just not putting out any episodes. It's a full hour-plus episode every week. Among the other 5 million things I have going on in my life. And so, number one, I start with, what's the value of having a podcast? And the first thing I say is, if you're not going to take this seriously, don't even start. This has to be something you're committed to doing, and you have to be patient enough to give it time to spread and grow. And that comes with putting out consistent content that people want to hear, constantly improving. So first, be committed. Second, and this is not a shameless plug for Gable Media, but it kind of is, because one of the things that makes this so enjoyable for me to do is, is that Gable Media does all the hard stuff. So my second piece of advice is, there are people out there you can pay to do all the hard stuff. I'm not saying I don't do any work. I don't just do the recordings. I do write all the scripts and I coordinate with the guests. But once I'm done, Gable takes
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